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News can be an important element of a website. Not only are news streams a valuable tool for informing customers and other visitors, but they act as a flag to search engines that the site is active, not dormant. In recent years, I’ve been asked to write many online newsletters, or other web resources. Usually, I’ve been responsible for the whole thing, from choice of topic to research and writing. Here are three examples from the last year or so.
Writing for the web is a particular skill: you’re writing to appeal to search engines as well as humans. I’ve helped a lot of organisations and individuals to develop a great web presence – too many to mention here. These are some of the sites I’ve worked on over the last couple of years – far from an exhaustive list.
Possibly as a result of my being a graduate in physics, though more probably because of watching too much Star Trek as a youth, I have an interest in, and reasonable familiarity with, the topics of science and engineering. So it’s perhaps unsurprising that I’ve been asked to write no small number of technical articles, and have contributed to many major trade journals, as well as some consumer science magazines and, on occasion, national newspapers. Here’s a (very) small selection of publications I've contributed to, over recent years. See more technology and technical examples here.
ALIVE AND KICKING
Once upon a time, not too many years ago, blogging was all the rage. But is it still relevant today? Answer: definitely. If, that is, the number of requests I get to write them is anything to go by. Of course, making the style, tone and content of your blog relevant to your audience, which includes search engines, takes a little bit of thought and experience. I can help.
Many online applications need more than just a touch of imagination, as well as writing skill and subject knowledge. Here are just two examples to illustrate the point. One is an online jewellery catalogue: the client wanted each individual piece of jewellery to 'tell its story'. The second, for Kraken Rum, is a game in which players 'take on' the deadly, and legendary, Kraken in a fight to the death. There are literally hundreds of scenarios, each offering different branching options until either the player or the Kraken is victorious. When I finished the project, I felt as if I'd been in a fight with the Kraken myself!
SEEING IS BELIEVING
Videos are an increasingly important element of a website. Get them right, and they can be a powerful engagement tool. But getting them right isn't always easy - you need someone who knows how to storyboard and script. I've performed this function for many companies, including those shown in the image.