PETER: aka WRITEGUY
A potted history
After university at Cambridge, I taught for three or four years (Physics & Maths). But teaching wasn't for me, and, in the late 1980s, I joined my first advertising agency. Over the course of the next decade, I worked on many national and international campaigns and was part of the team that won Marketing Week’s Campaign of the Year Award in 1993. In 1997, I transitioned to the world of Public Relations, where - again - I worked with many high-profile clients. I've been providing writing services to clients large and small since 2007, and I hold a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, as well as a Post Graduate Certificate in PR from the CIPR.
How do I work?
It’s pretty simple, really: you contact me and tell me what you need, and I do it. If you have a clear understanding of what you want, and all relevant background information, that’s great. If not (which is often, if not usually, the case), don’t worry: I’m pretty experienced in helping customers sharpen their brief by asking the right questions, and filling in background for myself. Two years, during my university days, of working on an (unfinished; another story) PhD thesis means I know a bit about research! Once we’ve agreed the scope of the project, I’ll estimate a cost, and – if you agree – I’ll go ahead.
A qualified marketing and PR practitioner, I'm very experienced in all kinds of writing as well as communications strategy and implementation.
I like to think my rates are pretty reasonable. However, I guess it's only fair to point out at this early stage in our (as I hope it's to become) working relationship, that I don't sell on price. Instead, my rates are reflective of my experience and the quality of the work that I believe I deliver. That said, most customers find my pricing fair and transparent.
Talking of transparency, most prospective clients want - perfectly reasonably - to know how much a project will cost. While I will always do my best to give a cost estimate that's accurate, it's not always possible to be precise to the nearest pound. Therefore, my cost estimates are usually provided as a (fairly narrow) range. If it anytime during the project it seems to me that the final costing may go beyond this range I always discuss it with you in advance.
Like most businesses, I offer discounts for volume. Whether we are working together on a project basis, or on a day rate, I am always prepared to negotiate cost on the basis of a commitment to ongoing work.